As we look ahead to Australia 2028, we are collaborating with a select number of partners to help shape the next chapter of the global butchery industry. Register your interest below to access the partnership prospectus.
gold partners
The World Butchers’ Challenge is proud to partner with Victorinox, a brand trusted by butchers, chefs and food professionals across the world. In butchery, the knife is more than a tool. It is an extension of the butcher. Every cut, every display, every moment of pressure and precision starts there. Known for professional knives, quality tools and products built for performance, Victorinox sits naturally alongside the world’s best butchers as they step onto the WBC stage. As Exclusive Knife Partner of WBC 2028, Victorinox will support the competitors, apprentices and industry leaders driving the future of the craft. The Victorinox Champions Trophy will be awarded to the winning WBC team, recognising the precision, composure and technical excellence it takes to be the best in the world. This is where precision becomes performance. Where the right tool meets the right hands. Where the world’s best come to create and compete.
The World Butchers’ Challenge is proud to partner with Flavour Makers, an Australian founded organisation built around flavour, creativity and the future of value-added meat. At WBC, the world’s best butchers do more than compete. They create products under pressure, push ideas further and turn technical skill into something people want to see, taste and talk about. As Exclusive Ingredients Partner of WBC 2028, Flavour Makers will help bring that creativity to life through flavour development, seasoning innovation and collaboration with butchers from across the globe. The partnership brings flavour to the centre of the WBC stage, championing the products, people and ideas shaping modern butchery.
Silver Partners
The World Butchers’ Challenge is proud to welcome Worktones as a Silver Partner for WBC 2028, creating bespoke uniforms for the judges who will recognise the world’s best butchery.
Based in Sydney, Worktones has spent more than a decade dressing the people who give hospitality a good name. The design studio works with leading hotels, restaurants, bars and cafés across Australia and beyond, creating workwear that reflects the people and places behind it.
From branded aprons, garments and accessories to fully bespoke uniforms, Worktones brings its design expertise to the WBC stage, helping our judges look the part as they assess world-class craft, creativity and skill.
The World Butchers’ Challenge is excited to be partnered with iKONpack, custodians of the WBC World’s Best Display Award. iKONpack deliver food packaging solutions that meet the real-world needs of businesses across Australia and New Zealand. With a focus on Innovation, Range, and Quality, their products are designed for performance and are built for the future.
Contact your local iKONpack Partner: Vadals (Queensland), Neild & Co. (New South Wales), Complete Butcher Supplier (Victoria & Tasmania), MBL Food Service (South Australia & Northern Territory), MBL Food & Packaging (Western Australia)