Partners — World Butchers' Challenge

As we look ahead to Australia 2028, we are collaborating with a select number of partners to help shape the next chapter of the global butchery industry. Register your interest below to access the partnership prospectus.

gold partners

The World Butchers’ Challenge is proud to partner with Victorinox, a brand trusted by butchers, chefs and food professionals across the world. In butchery, the knife is more than a tool. It is an extension of the butcher. Every cut, every display, every moment of pressure and precision starts there. Known for professional knives, quality tools and products built for performance, Victorinox sits naturally alongside the world’s best butchers as they step onto the WBC stage. As Exclusive Knife Partner of WBC 2028, Victorinox will support the competitors, apprentices and industry leaders driving the future of the craft. The Victorinox Champions Trophy will be awarded to the winning WBC team, recognising the precision, composure and technical excellence it takes to be the best in the world. This is where precision becomes performance. Where the right tool meets the right hands. Where the world’s best come to create and compete.

The World Butchers’ Challenge is proud to partner with Flavour Makers, an Australian founded organisation built around flavour, creativity and the future of value-added meat. At WBC, the world’s best butchers do more than compete. They create products under pressure, push ideas further and turn technical skill into something people want to see, taste and talk about. As Exclusive Ingredients Partner of WBC 2028, Flavour Makers will help bring that creativity to life through flavour development, seasoning innovation and collaboration with butchers from across the globe. The partnership brings flavour to the centre of the WBC stage, championing the products, people and ideas shaping modern butchery.