Flavour Makers Joins the World Butchers’ Challenge as Proud Global Ingredients Sponsor
The World Butchers’ Challenge is proud to welcome Flavour Makers as our Global Ingredients Sponsor, bringing more than three decades of food innovation, culinary expertise and deep roots in the retail meat industry to the world stage.
For Flavour Makers, this partnership is more than a sponsorship. It connects directly back to where their story began: behind the counter.
A legacy built in the meat industry
Founded in 1992 by Adrian Cester, Flavour Makers’ origins can be traced back to John Cester’s Poultry in Melbourne during the 1980s. What began with three friends, a small factory in Dingley and a panel van delivering lemon pepper seasoning to local butchers has grown into the business it is today, built on a simple understanding of what butchers need.
Long before value-added retail became commonplace, the team was already experimenting with marinated meats, gourmet filled roasts and store-prepared meals, creating products that transformed the traditional meat counter and had customers lining up three and four deep.
Those experiences helped shape what Flavour Makers has become today: a global food development business with an enduring understanding of butchery, fresh food retail and the importance of creating products that genuinely excite customers.
Their philosophy remains simple:
Create amazing. Always!
Helping competitors elevate their craft
As Global Ingredients Sponsor of the World Butchers’ Challenge, Flavour Makers will support competitors with ingredients, culinary expertise, trend insights and product development knowledge designed to help bring their ideas to life.
Their support includes:
Flavour profiling
Flavour Makers’ insights team continually explores emerging global trends, cuisines and consumer preferences. Competitors can draw on that knowledge to develop flavour profiles ranging from authentic classics to contemporary combinations and unexpected fusions.
Development support
The partnership goes beyond supplying ingredients. Flavour Makers’ chefs and culinary development technologists can provide expert support as competitors develop and refine value-added products for the competition stage.
Access to an extensive sample range
Competitors will have the opportunity to explore a broad range of contemporary value-adding products, including all-natural and gluten-free options, helping teams experiment, test and perfect their concepts.
Products for competition use
When it comes time to compete, consistency and quality matter. Flavour Makers will provide high-quality ingredients and products that competitors can use as they create memorable entries for the judges.
Supporting innovation on the world stage
Innovation has always been central to the World Butchers’ Challenge.
Alongside technical ability with a knife, the competition showcases creativity, product development, presentation and flavour. It gives butchers a chance to show where the global industry can go next.
That makes Flavour Makers a natural partner for the WBC.
With a shared connection to the craft of butchery and a passion for continually pushing food innovation forward, the partnership will give competitors access to additional expertise and inspiration as they prepare to represent their countries on the world stage.
We’re proud to welcome Flavour Makers to the World Butchers’ Challenge family and look forward to seeing what our competitors create with their support.
Create amazing. Always.